Gretel Kutan
Luxury Hospitality Projects
EMEA · Globally Flexible
Perspectives · Industry Notes · No. 003
No. 003

A Dubai hotel website needs more than accurate translation

A translated version of a Dubai hotel website can be grammatically accurate and still leave an international guest uncertain. Translation preserves words. It does not necessarily explain the arrangements behind them.

I would review whether the information supports a decision without requiring local knowledge. Can guests understand dining times, airport transfers, room occupancy and access to wellness facilities? Are familiar internal terms being used for packages that a first-time visitor has never encountered?

A phrase such as “spa access included” may need a further sentence. Does it mean the thermal circuit, the gym, a treatment or access during particular hours? The right explanation depends on the actual offer.

For hotels in Dubai, this is a practical way to assess communication through the eyes of an intended international audience. It is also a useful brief for the existing marketing team.

The question is whether someone unfamiliar with the property can confidently plan a stay. Correct language is necessary. Clear meaning is what makes that language useful.

TagsDubai · Digital Presence · Guest Experience