I had the pleasure of working closely with Gretel for more than a decade at Nikki Beach Hospitality Group, where she held key roles across brand, marketing, sales, partnerships, and business development at the group level. What consistently set Gretel apart was her rare ability to balance brand vision with commercial performance. In an industry where most professionals tend to specialize in one or the other, she naturally understood how to align both strategically and effectively. Her judgment, professionalism, and commitment made her someone I relied on without hesitation throughout the years. Gretel brings strong leadership, strategic thinking, and integrity to everything she does, and I recommend her wholeheartedly for any senior business, brand, or development role.

Gretel feels like family. Across fifteen years at one of the most established names in lifestyle hospitality, she has shown a rare combination of loyalty, intelligence, and modesty, genuine, considered, and constructive in equal measure. The kind of person you build the best work with.

Gretel led the brand, marketing, and partnership work for the Nikki Beach Costa Smeralda pre-opening and continued to support the property across the operating seasons that followed. Brand-first, considered with luxury counterparties, and clear on what worked commercially. The relationships built then still hold up now.

Over several years of collaboration in sourcing hotel opportunities for Nikki Beach Club, Gretel has consistently been my indispensable counterpart. She has facilitated our work with unfailing professionalism, prompt responsiveness, and clear, pragmatic guidance on which opportunities could realistically proceed. Above all, I have valued her constant willingness to be fully available in every situation.

We met Gretel on the other side of an HMA conversation, pursuing a management agreement for one of our assets. What was clear from the first meeting was the seriousness of her preparation, her commercial command of the brief, and the calibre of advisor we were dealing with.

Gretel led the operator side of a complete digital rebuild for a luxury hospitality group across the entire portfolio. She brought clarity, decisiveness, and strong brand thinking to every stage of the project, ensuring smooth delivery across a complex brief. Working with Gretel was an agency pleasure, proactive, collaborative, and always focused on achieving the right outcome for both the brand and the customer experience.

Over several years we organised and executed a series of high-level events together with leading luxury automotive brands including Rolls-Royce, Lamborghini, Koenigsegg, and Rimac. Gretel's attention to detail, commitment to excellence, and level of hospitality consistently exceeded expectations. Her ability to manage complex projects played a key role in building a strong and lasting partnership between our companies. I recommend her without reservation.